7 p s of bank marketing ppt download

The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4ps of product, price, place and promotion. This diagram is created as an hexagon, with 6 colorful hexagons containing each of the ps product, price, place, promotion, process and people. Promotion promotion is sending a persuasive message about a particular product to customers. Physical evidence the ambience, mood or physical presentation of the.

Product is a good or service that a company produces. Marketing mix of hdfc bank analyses the brandcompany which covers 4ps product, price, place, promotion. If someone is looking for a startup or going to start exploration of marketing tactics, then you should have better knowledge about the 7 ps marketing mix template. If you continue browsing the site, you agree to the use of cookies on this website. Marketing of banking services 109 everincreasing banking competitive environment.

Scribd is the worlds largest social reading and publishing site. In this article, we will discuss some of these newer versions of the marketing mix by looking at 1 the extended models of marketing mix, 2 the 7p model for service marketing, 3 and an example of the mcdonalds. This is a presentation which includes all the necessary. The article covers the original concept of the 4 p s of marketing mix product, place, price, and promotion with an example and template for your business. Oct 08, 20 in this simple video learn how to set up a marketing mix diagram showing the 4 ps of marketing with the smartart tool in powerpoint. In it they propose that a complete marketing mix consists of 4 ps. Come browse our large digital warehouse of free sample essays. Service marketing mix plays an important role in bank marketing. Conventional marketing strategies satisfy the customers based on the current needs of the. Marketing mix and elements of marketing mix 1 product class xii bussiness studies by ruby singh duration. If someone is looking for a startup or going to start exploration of marketing tactics, then you should have better knowledge about. The part of the marketing mix is always to help create a bundle that wont just fulfill the requirements of your customers in the target market segments, but at the same time to optimize the overall performance in the business. A free powerpoint ppt presentation displayed as a flash slide show on id. Read this essay on 7 ps of service marketing for a bank.

As a new venture, it is still based firmly on the vision and values of its. The key factors in uencing customers satisfaction and ensuring customer retention of a bank include the range of services, rates, fees and prices charged. The 7ps of marketing the marketing mix marketing strategies. Mohammad et al, 2012, in their investigation of the impact of marketing mix elements on. It also consists of service mix process, people, physical evidence. The present paper focuses on the marketing strategies of sbi and ingv bank for their financial services in kadapa corporation, a. Preparing the report or analyzing the product, this slide will let you present data and information received clearly, make your report. Service marketing mix, the 7 ps by booms and bitner toolshero. Sometimes people assume marketing is just about advertising or selling, but this is not the whole story.

There is no significant relationship between place and bank customer satisfaction in northeast nigeria. Advertising any paid form of nonpersonal presentation and. Services can range from financial services provided by the banks, technology. Jan 08, 2019 the service marketing mix of axis bank discusses the 7p s of axis bank and how the bank is using an effective marketing mix to increase its customer base and rise in the banking industry. How to use the mckinsey 7s model in marketing smart insights. To 4p or not to 4p the home of event driven marketing. Marketing mix of services industries on banking sector. The marketing mix includes submixes of the 7 p s of marketing i.

The marketing mix includes submixes of the 7 ps of marketing i. Nov 29, 2019 the service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. Marketing mix 6 ps powerpoint template is a creative hexagonal diagram with the representation the main model in modern marketing, the marketing mix. The 7ps of marketing mix slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Product convenient and secure online access via the banking institutions websites and mobile applications to services and transactions normally available only at physical locations or via mail or over the phone. A free powerpoint ppt presentation displayed as a flash slide show on. The marketing mix model, or marketing strategy also. An example of the mckinsey 7 s framework in action. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price 17. Simply said, the service marketing mix assumes the service as a product itself. The term the 4ps of marketing and marketing mix was originally proposed by e. Aug 12, 2014 over the years, as the concept of marketing has evolved, and the definition of a product has grown more complex, the traditional marketing mix has also been redefined and extended.

Conventional marketing strategies satisfy the customers based on the current needs of the customer, whereas, islamic marketing strategies. The diagrams consist of colored circular shapes for each p central idea being the marketing mix name. The marketing mix model, or marketing strategy also known as the 4 ps is widely used by marketers as a tool to assist in implementing the marketing strategy. The offer you make to your customer can be altered by varying the mix elements. This is a presentation which includes all the necessary information about a banking service and the. Need more talk to your marketing leaders about their version of the 4 ps and use that not the 4 ps if they are not using this model. Service marketing mix plays an important role in bank. Let s imagine that whitehawk electronics is a startup with five staff. After the detailed discussion it is also important to know about the 7ps of. Uninterruptible power supply ups introduction an uninterruptible power supply, also uninterruptible power source, ups or batteryflywheel backup, is an electrical.

Marketing strategies of commercial banks a study on sbi. Marketing mix of axis bank service marketing mix of axis. Preparing the report or analyzing the product, this slide will let you present data and information received clearly, make your report coherent. Free download the 7 ps of services marketing in the banking industry project for mba student and management course appeared. Cim the chartered institute of marketing offers the following definition for marketing. Jerome mccarthy in 1960 and popularised by philip kotler in 1967 in his seminal book marketing management. Oct 27, 2014 the diagrams consist of colored circular shapes for each p central idea being the marketing mix name. Before we go into all the elements of the marketing mix, and to avoid confusion between the 4ps, 7ps and even the 4cs you should pay attention at the image below to understand what. A bank is a financial institution and a financial intermediary that accepts deposits and channe. The 7 ps model, also known as the services marketing mix, goes beyond the four basic marketing principles for product marketing. As a new venture, it is still based firmly on the vision and values of its founder, alix, and its elements all align. The marketing mix is also called the 4ps and the 7ps. The key factors in uencing customers satisfaction and ensuring customer. Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving.

This is used when objectives are set to evaluate the strengths, weaknesses, opportunities and threats facing the organisation. Pdf service marketing mix and their impact on bank marketing. A brief summary of marketing and how it work 01 what is marketing. After the detailed discussion it is also important to know about the 7p s of marketing which are going to play an important role in the marketing strategies of the bank. Product mix the banks primarily deal in services and therefore, the.

How you do this depends on the situational context of your enterprise. Get immediate access to more than 9,000 graphic designs for powerpoint. Thus, the marketing mix 7ps template includes 7 components. Presentations ppt, key, pdf logging in or signing up. Lecturer in marketing department of marketing and communications 2 the boston consulting groups growthshare matrix 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0 10x 4x 2x 1,5x 1x 0,5x 0,4x 0,3x 0,2x 0,1x market. Marketing strategy is the firms productmarket choice which is guided by the environmental necessities and firms objectives and capabilities.

Sacombank group mai, thi thu trang bachelors thesis in degree programme in international business 119 pages, 4 pages of. Marketing strategies of commercial banks a study on sbi and. In this simple video learn how to set up a marketing mix diagram showing the 4 ps of marketing with the smartart tool in powerpoint. Full customization marketing mix 7ps for create presentation, report, project.

Jerome mccarthy in 1960 and popularised by philip kotler in 1967 in. Advertising promotions gets the word out about the other 3 ps. Get the knowledge you need in order to pass your classes and more. Our 4ps of marketing mix ppt helps to cope with this task. It sells into one market, and uses offtheshelf it and accounting systems.

Service marketers often use an expanded marketing mix which consists of the seven ps. Marketing is a continually evolving discipline, business or professionals should always be updated with current market trends. Services marketing is a specialised branch of marketing. Get the knowledge you need in order to pass your classes. It emphasizes how s and why s of approaching marketing in today s online world and explains an extended concept of 7 p s of marketing. Aug 19, 2019 what is the 7ps marketing mix and how should it be used. Download free powerpoint themes and powerpoint backgrounds for your presentations. The main products of axis bank are saving account, current account and demat account. Product convenient and secure online access via the banking. You will not have to pay anything to get this set of layouts. Marketing of banking products pradeep 26 salil 27 rajnish 28 rishabh 29. Process system used to assist the organisation in delivering the services aids to the promotion of customer satisfaction. Introduction the term bank is either derived from old italian word banca or from a french word banque both mean a bench or money exchange table.

Process system used to assist the organisation in delivering the services aids to the promotion of customer satisfaction speeding delivery of services reducing the paper work standardization of procedure customization simplicity. Marketing theories the marketing mix from 4 ps to 7 ps. The part of the marketing mix is always to help create a bundle that wont just fulfill the requirements of your. What is marketing marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. You will also find alternatives to using smartart diagrams and. Read this essay on 7 p s of service marketing for a bank. Need more talk to your marketing leaders about their. Promotion promotion is sending a persuasive message about a particular product to. Sacombank group mai, thi thu trang bachelors thesis in degree programme in international business 119 pages, 4 pages of appendices autumn 20 abstract the banking and finance industry are among the most important service sectors in an economy.

Two research questions will respectively examine the three additional ps of the marketing mix people, presentation or physical evidence and process and the customer relationship management as possible differentiators. The service marketing mix consists of 7 ps as compared to the 4 ps of a product marketing mix. Services marketing are dominated by the 7 ps of marketing namely product. Services have unique characteristics, for example intangibility, heterogeneity, inseparability and perishability.

How to present marketing mix in a creative way in a. The service marketing mix of axis bank discusses the 7ps of axis bank and how the bank is using an effective marketing mix to increase its customer base and rise in the. Lets imagine that whitehawk electronics is a startup with five staff. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. Jan 09, 2018 marketing mix and elements of marketing mix 1 product class xii bussiness studies by ruby singh duration. The article covers the original concept of the 4 ps of marketing mix product, place, price, and promotion with an example and template for your business. Visit our marketing theories page to see more of our marketing buzzword busting blogs marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. Hdfc bank marketing mix 4ps strategy mba skoolstudy. Trying to write a marketing plan but dont know where to start.